Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich & Famous (Inscribed) - Jones, Steve

INSCRIPTION FROM STEVE JONES on dedication page; Clean, tight, unmarked; very light crease to cover and first few pages; otherwise spine straight and uncreased; absolute minimal wear; appears unread; This book takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. It puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
Very Good
Soft cover
Greenleaf Book Group
2011
Austin, TX