In the News: The Practice of Media Relations in Canada - Carney, William Wray

Clean, tight, unmarked; spine straight and uncreased; appears unread; This book provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. The book explains current media practices and presents a plan for managing media relationships. Whether you need media to promote your issues to the nation at large or to reach small, targeted groups, this book is your step-by-step guide. Perfect for communications students, media relations practitioners in the private, public and voluntary sectors, and anyone who wants to break a story in the news.
Very Good
Paperback
University of Alberta Press
2001
Edmonton, AB