Marshall Mcluhan: Extraordinary Canadians - Coupland, Douglas

Clean, tight, unmarked; no visible wear; appears unread; Who better than Douglas Coupland, a true child of Marshall McLuhan, to interpret the life and work of the communications guru? While the importance of McLuhan's theories cannot be overstated, his written works - dense, at times even daunting - are more often cited than read. Nonetheless, his predictions have been borne out: in the early 1960s McLuhan wrote that visual, individualistic print culture would be replaced by what he called "electronic interdependence," creating a new "global village." With his trademark humour and brilliance, Coupland reveals the prescience of McLuhan's ideas, situating them in a startlingly current context.
Fine
Hardcover
Viking
1st Printing
2010
Toronto. ON