The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books) - Guillet De Monthoux, Pierre

Clean, tight, unmarked; very minimal wear to dust jacket; otherwise appears unread; This book explores the seemingly unorthodox alliance of the arts, management, and marketing. art firms - as avant-garde enterprises and arts corporations - have existed for at least 200 years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses.
Fine in Near Fine dust jacket
Hardcover
Stanford Business Books
1st Edition
1st Printing
2004
Stanford, CA