The Real Thing: Truth and Power at the Coca-Cola Company - Hays, Constance L.

Clean, tight, unmarked; small nick to edge of spine; age tanned; otherwise very minimal wear; A portrait of America's most famous product and the people who transformed it from mere soft drink to symbol of freedom. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire.
Very Good
Paperback
Random House Trade Paperbacks
2005
New York, NY